The Top 4 Influencer Marketing Mistakes and How To Avoid Them This episode of the Ace the Gram Podcast episode goes over the top 4 mistakes brands make in influencer marketing and how to avoid them. Influencer marketing is one of the most powerful marketing techniques available. It is constantly evolving and getting more advanced. Many brands have been ‘burned’ by influencer marketing campaigns that haven’t generated the results they were after or many brands are too intimidated to know where to start. Viv and Tash break down the top mistakes they’ve seen from being influencers, designing influencer campaigns and being the brand pitching influencers to be a part of their campaign. Viv and Tash go over some of the following key points: -The difference between influencer marketing and influencer advertising -Why it’s a good thing the number of influencers is growing -How to find the right influencers for your campaign -The difference between a micro and macro influencer and the different types of influencer campaigns -The difference between a content creator and a person with an audience and why it matters -What makes the best brand ambassadors Show Notes: [2.00] Why influencer marketing is powerful [3.35] Mistake 1: How companies don’t define their campaign objectives and how to overcome this [4.00] The different types of objectives brands have for influencer marketing [4.40] The difference between influencer marketing and influencer advertising [5.35] How Jake from @coconutbowls works with influencers for ‘content’ [5.50] How Hannah from @realradfood and Kayla from @tribeskincare work with influencers for sales [6.05] Mistake 2: Not choosing the right influencer for your brand and how to choose the right one [6.30] Why it’s a good thing the number of influencers is growing [7.20] How to find influencers for your campaign [7.50] How to find authentic followers on Instagram [10.45] How Kayla from @tribeskincare finds the right influencers for her brand [11.25] The difference between a micro and macro influencer and the different types of influencer campaigns [12.25] How to run a micro influencer campaign [12.50] How to run a macro influencer campaign [14.44] Why micro influencer campaigns should be breadth over depth [16.45] How to use influencer marketing with a boring or ‘left field’ product [17.40] Mistake 3 – Poor communication with influencers and how to change this [18.40] The difference between a content creator and a personality and why it matters [20.00] Why you should use stories for influencer campaigns [22.45] Examples of good and bad brand communication with influencers [24.34] What makes the best brand ambassadors [26.34] How to start relationships with brands as an aspiring influencer [27.00] Why every influencer needs a media kit and how to make one [28.00] Mistake 4 – Neglecting pre and post campaign systems and how to change this [29.45] Why you should never dictate an influencers caption as a brand [33.00] Recap on the 4 mistakes brands make in influencer marketing