Forbes ’30 under 30’: Motion Sickness’ Sam Stuchbury Shares The Secret To World Class Content Sam Stuchbury, the Kiwi creative director and founder at https://motionsickness.co.nz/ shares his secrets to creating and producing world class social media content. Sam covers: The process from how to come up with a great idea to executing it The lowdown on Generation Z and why they’re important to the future of marketing and social media The top things to avoid in social media content/ads Shownotes: [2.02] Why creative is important [2.55] How you create an ad that both performs but is interesting to the viewer [3.50] NZ Avocado and the strategy behind their content [4.50] Where ideas come from and how Sam’s advice for how he comes up with the best ideas [6.00] What ideas haven’t worked [6.30] Why testing is important [7.15] How and why to change content to suit each social platform [8.30] Sam’s thoughts on Youtube and the future of ‘long form’ content [9.35] The Scapegrace campaign and content: https://motionsickness.co.nz/work.php#scapegrace [11.30] The start to finish process for a content campaign [13.00] Sams thoughts on the future for social media content [13.45] Facebook shows: Lewis Howes new talk show on Facebook Watch [14.55] How Vogue has embraced social media and started more editorial content e.g. their celebrity questions [15.55] Sam’s favourite Youtubers: Casey Neistat (https://www.youtube.com/watch?v=jG7dSXcfVqE&t=7s) Sailing the Vagabonde (https://www.youtube.com/channel/UCZdQjaSoLjIzFnWsDQOv4ww) John Olsson https://www.youtube.com/user/JonOlssonVideoBlog [17.30] Tash’s favourite wedding video on Youtube: https://www.youtube.com/watch?v=lbHVpZ98vBo [18.35] The importance of picking a niche [20.50] Sam’s thoughts on generation Z and the impact they will have on marketing [23.00] Why authenticity is important to generation Z [24.25] How brands can market to generation Z [25.46] Kendall Jenner Pepsi commercial: https://www.youtube.com/watch?v=uwvAgDCOdU4 [26.50] How to have an eye catching ad/content without being too controversial [28.20] How to get ideas across the line that don’t get direct revenue return [32.23] How to avoid ad ‘propaganda [34.50] Sam’s 5 tips for creating content for Instagram For more on hosts Tash @tastefullytash and Viv @vivconway_ check out www.acethegram.com