Whether you know her from her rainbow hair or her popular EDM music, this episode is an in-depth chat with the amazing Dara Hayes aka DJ TIgerlily.


As well as being one of Australias top DJs, Dara is a social media personality. She has over 600k followers on Instagram and has built a loyal online community.


Dara shares her Instagram tips for artists/musicians and entrepreneurs and talks about how she built her community.


This episode is sponsored by ADHOC- Digital Marketing Coaches. 


ADHOC  specialise in one to one coaching. They offer Google Ads programme with LinkedIn coming soon. ADHOC are perfect for those who want one to one personalised coaching.


Show Notes:


[2.27] When and why Dara started her DJ Tigerlily Instagram account

[4.02] How Instagram falls into the marketing mix for Dara and the impact social media has on her career

[6.20] Why Instagram is the most powerful social media platform for artists and how to use it to connect to fans/audiences

[7.06] Dara’s advice to other artists to optimise Instagram for their career

[10.42] How Dara’s hair had an impact on her career and it’s impact on her online presence

[12.30] How Dara balances a social media career and staying grounded

[15.08] To find Dara’s new Instagram account it’s @our.soul.purpose

[16.02] Dara’s new podcast Our Soul Podcast is available on any podcast app – her music podcast is Team Tiger Radio

[17.00] How Dara makes her creative Instagram stories

[17.45] The ‘door doof/boom boom’ stories

[18.16] Creative ways to promote podcasts

[19.30] Rich Roll and how he grows his podcast

[20.37] The key changes Dara have noticed in using Instagram in the past to how she uses Instagram now

[21.20] Why Dara has diversified her Instagram accounts and split them into her different interests

[23.38] How personal content is performing on Instagram versus professional produced content

[24.52] What is next for Dara and what her vision is for the future

[25.55] Dara’s passion for animals

[27.23] Dara’s NZ animal farm trip

[28.30] Dara’s future planning

[29.21] What podcasts does Dara listen to?

  • Rich Roll, The Healthy Hustlers, ATP Project, Plant Proof, Dr Kyle, Shameless

[31.50] The importance of varied interests and how to keep your passion alive

[33.20] The importance of hiring

[33.37] To find Dara:


Instagram: @djtigerlily

Spotify: DJ Tigerlily

Website: DJtigerlily.com

New Instagram @our.soul.purpose