Today’s episode is with Anthony Svirskis: CEO of TRIBE -a self-serve marketplace connecting social media influencers with brands.
Overseeing hundreds of influencer/brand campaigns has given Anthony a unique insight into what works when it comes to successful collaborations.
Anthony gives us the low-down on how he sees influencer/brand partnerships working, the standard industry rates to expect and how to optimize Instagram for both parties.
[1.18] Introduction to Anthony Svirskis
[1.53] What is the purpose of the ‘Tribe’ platform
[2.20] The background of how Tribe came about
[5.05] How someone can use Tribe as a brand or as a creator
[5.57] The impact the Instagram’s algorithm change has had on the influencer marketing space
[9.30] How using Influencers who have already bought a brands product has improved the usual influencer-brand collaboration relationship
[12.06] What brands are using the platform and how big companies need to be to start using influencer marketing
[13.04] The key characteristics of a successful influencer marketing branded campaign
[18.07] The rates you should be charging as an influencer (Aus based)
[21.20] How influencer rates are determined
[22.25] Where influencer marketing is headed
[24.42] Advice for small business owners using influencer marketing
[29.38] Anthony’s key advice for how to use Instagram better as a brand or an influencer
Links to Tribe platform: https://www.tribegroup.co/
Below is the standard ‘rates’ card for influencers when charging brands.